Six months into the pandemic, when many restaurants were struggling, Terra decided to launch a new eatery venture — Terra Bagels. The problem was the dichotomy in what consumers wanted had been altered in the restaurant industry forever. Value and convenience were prioritized but customers still craved an experience. We wanted to find a way to create a digital experience that matched the value and convenience that consumers would interact with in-person. The main focus was brand awareness and consistent content creation to stay top-of-mind for Terra Bagels.

I developed a library of content assets such as photos, reels, short-form videos, social media strategy, consultation, management, provided creative direction, and produced monthly photo shoots.