At the height of the pandemic, many restaurants were struggling to communicate with their customers. Terra knew the problem was the dichotomy in what consumers wanted. Value and convenience were prioritized but customers still craved an experience and sometimes just wanted takeout when the world was shut down. We wanted to find a way to connect with the audience through a digital experience. The main focus was to let customers know they could still have the Terra GR experience at home.

I developed a library of content assets such as photos, reels, short-form videos, social media strategy, consultation, management, provided creative direction, and produced monthly photo shoots.