From the Fulton Street Farmers Market to slinging breakfast tacos at their first official physical location in Eastown, Basalt aimed to bring an elevated yet approachable brunch experience to West Michigan. The goal was to gain visibility and traction for their new location and expanded Tex-Mex menu. We knew we needed to use social media and connect digitally to gain the brand awareness Basalt needed to launch and sustain their presence in Grand Rapids.

I developed a library of content assets in the form of brand photography to help with the visual storytelling aspect of Basalt.