With roots in the community, Chasing Vanity decided to expand their services and space to connect the dots between beauty, wellness, and science. They decided to open aesthetics bar to provide skin health services while specializing in cosmetic micro-treatments. The goal was to make cosmetic injectables and aesthetics more approachable and helping clients look and feel their best. We knew we needed to rebrand the website and use social media thoughtfully to connect digitally in order to solidify their presence in Grand Rapids.

I developed a library of content assets in the form of brand photography, redesigned the website to elevate the digital experience to match with in-person service, and consulted on social media to empower their team to tell their brand story.