TERRA GR2020 — 2023
Driven by community and genuine, hospitality, Terra is a staple in the local neighborhood. Through thoughtful sourcing of seasonal, sustainable ingredients, Terra offers handcrafted experiences from from farm to your table.
THE CHALLENGEAt the height of the pandemic shutdown, Terra recognized the problem was a dichotomy between value, convenience, and customers longing for an experience or sense of normalcy. They needed a way to remain connected through a digital experience to let customers know they could still have the Terra GR experience at home.
THE SOLUTIONWe put together a strategy to support their digital experience with the production of a cohesive and comprehensive library of visual assets and content. This approach maintains their brand voice and optimizes their ability for sustainable growth during much uncertainty.
PROJECT SCOPEDirection + Production
Photography
Social Media Management
Visual Design
DELIVERABLESInstagram Reel Creation
Monthly Photo Shoots
Social Media Scheduling
Social Media Strategy
Trend Analysis
Branded Templates
Caption Copywriting
Content Scheduling
Grid Planning
Image Catalogue
PROJECT WRAPPED5460FOLLOWERS15.4%GROWTH86K+IMPRESSIONS900+POSTS POSTED
There was a 14.9% growth in reach and more than 54% accounts were not already following Terra. 👀
Together, we produced over 900+ pieces of visual content and photography over the course of 2.5-ish years. 😳
Beyond their overall growth, they are leading by approx. 356+ followers over their local competitors. 💪🏽
Together, we grew their account by 1551 followers from when we first started during the pandemic. 🏆