Your audience can always tell when your images are not telling an authentic story and that’s the danger of using bad stock photos that do not add any value to your business. People want to see the person behind the brand. They want to read the story. It feels more personal and authentic that way.

1. BALANCE

When it comes to photography for your online presence, you want it to enhance your brand and aesthetic, not obstruct it. Adding lifestyle imagery is a great way to balance to showcase that your brand is not all work and no play. Your business is a business but you want to add a human element to it as well.

2. CONNECTION

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Lifestyle imagery for your business allows your audience to put a name to a face. This allows your clients to be more engaging with your brand and build trust that there are real people behind the brand. If your business is client-facing, I recommend capturing lifestyle and candid moments of your staff interacting with clients. If you use stock images all the time, your audience might not connect as strongly with them since they may think the stock photos can scream FAKE, ADS, or SPAMMY.

3. AUTHENTIC & UNIQUE

Working with a photographer to create a shot list for your brand and creating the content to go along side with your marketing strategy will help your brand tell a compelling story that is engaging to your audience. It will give you a creative and unique edge to help you stand out from your competition.

Ready to take your brand to the next level with photography and visual content creation? Shoot me an email below and let’s get started.